Top News

Snapdeal to unveil own advertising platform

  • Online marketplace
    Snapdeal.com will soon roll out its own advertising platform to add another
    potentially key revenue stream, and reduce dependence on Google and Facebook,
    the
    Mint reported.
  •  
  • The move comes more
    than six months after India’s

    • Online marketplace
      Snapdeal.com will soon roll out its own advertising platform to add another
      potentially key revenue stream, and reduce dependence on Google and Facebook,
      the
      Mint reported.
    •  
    • The move comes more
      than six months after India’s
      largest e-commerce company Flipkart acquired AdiQuity Technologies to improve
      its ads platform, and make advertisements a core part of business.
    •  
    • Snapdeal will unveil
      its ads platform strategy in phases. Snapdeal Ads will largely revolve around
      deploying native advertisement formats for product commercials for sellers that
      can be showcased across its website, mobile site and app. Native advertisements
      are those that closely match the page content where it appears.
    •  
    • It will help drive
      discovery of sellers’ products and increase revenue through targeted
      advertising tools that Snapdeal has developed in-house, Vishal Chadha, senior
      vice-president of marketing development at Snapdeal was quoted as saying by the
      Mint.
    •  
    • Banner ads and other
      formats will be made available in the second phase, which could take three to
      six months. The company did not divulge any revenue targets or the commission
      model it plans to launch.
    •  
    • “The advertising
      tools will help our over-two lakh strong seller community simplify their
      business journey and boost overall revenue as more users discover their
      products,” said chief product officer Anand Chandrasekaran.
    •  
    • For small and
      mid-sized businesses, these online advertisements will be a cost-effective
      method to boost business, according to Snapdeal.
    •  

     

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