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SnapDeal to spend Rs 10 crore on brand building activities in 2011-2012

Jasper Infotech’s daily deal website SnapDeal.com has planned to invest Rs 10 crore on brand building exercises mainly through radio and television in financial year 2011-2012. The company will use radio and TV extensively to reach more young audiences in India. SnapDeal is already sponsoring major shows on MTV like Roadies 8, Loudless and Mashups and is also the title sponsor for ‘Date My Folks’ on ChannelV.

Jasper Infotech’s daily deal website SnapDeal.com has planned to invest Rs 10 crore on brand building exercises mainly through radio and television in financial year 2011-2012. The company will use radio and TV extensively to reach more young audiences in India. SnapDeal is already sponsoring major shows on MTV like Roadies 8, Loudless and Mashups and is also the title sponsor for ‘Date My Folks’ on ChannelV.

Speaking to AlooTechie about their marketing initiatives planned for this financial year, Sandeep Komaravelly, head, marketing and alliances, SnapDeal.com said that the company’s tie-ups with MTV and Channel V are modelled around their plans to reach more Indian youth. “Radio gives us a perfect platform to promote our offers with the youth and also makes us reach the local retailers and dealers very smoothly. With TV, we are planning to leverage the reach of the medium and connect with young audiences in all parts of India. We will also use the internet depending on the demand and merit of the campaign. We will choose the media where the ROI is the highest,” Komaravelly added. If SnapDeal decides to do an online activity, it will primarily be a performance driven online marketing campaign.

SnapDeal claims to offer about 50 to 90 per cent discounts on branded products in 45 cities across India. The site currently has over 3 million existing subscribers and according to the company a new subscriber joins the site in every 4 seconds. The website gets around one million unique visitors everyday.

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