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Snapdeal to debut image search feature

  • E-commerce player Snapdeal
    is about to debut image search on its platform, as part of its ongoing efforts
    to use technology in a bid to increase user experience.
  •  
  • The feature called
    SnapSearch will allow users to click a picture of something they like, upload
    it on the website and then browse through similar products available on the

    • E-commerce player Snapdeal
      is about to debut image search on its platform, as part of its ongoing efforts
      to use technology in a bid to increase user experience.
    •  
    • The feature called
      SnapSearch will allow users to click a picture of something they like, upload
      it on the website and then browse through similar products available on the
      platform. Snapdeal’s bigger rival Flipkart also has a similar feature.
    •  
    • Anand Chandrasekaran,
      chief product officer at Snapdeal told the
      Economic
      Times
      that the feature will be live on the website over the next couple of
      days, and will work across several categories. “We are launching it first
      for watches, women fashion, some categories of men’s fashion etc, and will be
      expanding it to other categories in the near future,” he said.
    •  
    • The company recently
      launched a feature called Find My Style, which uses intelligent technology
      solutions and smart algorithms to pre-empt customer needs. “SnapSearch is
      one of the iterations of Find My Style,” said Chandrasekaran.
    •  
    • The product can be
      used not just by buyers but also by sellers to check similar inventory,
      proximity-based searches or to check the success of similar items. “There
      is a lot which can be done through this feature, it all depends on how well it
      is used,” added Chandrasekaran.
    •  
    • Apart from Flipkart,
      there are several other companies like Craftsvilla, YepMe and Voonik which have
      rolled out image search, where the entire catalogue can be searched using
      images, instead of textual inputs provided by the user.

     

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