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Snapdeal Launches SD Advisor Programme to Assist Sellers

  • Online
    marketplace major Snapdeal has launched its SD Advisor Programme – part of its
    $200 million investment for building the digital ecosystem for small and medium
    businesses in India – under which two lakh sellers will get a personal advisor
    to assist them in business management on the platform.
    • Online
      marketplace major Snapdeal has launched its SD Advisor Programme – part of its
      $200 million investment for building the digital ecosystem for small and medium
      businesses in India – under which two lakh sellers will get a personal advisor
      to assist them in business management on the platform.

    • Image result for snapdeal
    •  
    • The
      programme will also provide free customised and multimodal training to sellers.
    •  
    • “It has
      been launched to build personalised partnerships with our existing and
      potential sellers, understand their business and offer customised advice
      depending on the various stages of their business life-cycle,” Snapdeal
      Senior Vice-President (Market Development) Vishal Chadha told the
      Press Trust of India.
    •  
    • A single
      point of contact to provide market insights and offer options from various
      initiatives that Snapdeal runs for sellers will help SMBs tackle awareness-led,
      technological, financial and other business challenges, he said.
    •  
    • He, however,
      did not disclose the number of advisors the company would have on board for the
      programme. “Sellers who were a part of the six-month pilot programme
      witnessed a 50 per cent faster rate of growth in business volumes vis-a-vis
      sellers who were not a part of this pilot,” he said.
    •  
    • Chadha added
      that the trained SD Advisors will provide evolved sellers (Ace sellers) with
      support and personalised advice, to enable them to establish and grow their
      e-commerce business on Snapdeal.
    •  
    • The SD
      Advisor will also help strengthen the processes for seller on-boarding,
      training, guidance in range and assortment planning, provide promotion advice
      and prepare joint business plans.
    •  
    • Sellers will
      also benefit from its market-related advice and insights gathered through data
      analytics, and get equipped with consumer-engagement ideas and financial
      assistance for scaling up operations on the platform.
    •  
    • SD Advisors
      will comprise of selected employees who have undergone specialised training to
      help them hone their skill-sets and business acumen, enabling them to develop
      their portfolio of assigned businesses, Chadha said.

     

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