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Snapdeal launches Omni Channel, integrates offline, online retail

  • Snapdeal has announced
    the launch of its Omni Channel platform or ‘Janus’ that looks to combine online
    discovery of products with features such as same-day and hyperlocal fulfilment.
  •  
  • Omni Channel will provide
    consumers access to value-added and expert services as a part of their
    purchase, including demonstration, installation, activation or returns at a

    • Snapdeal has announced
      the launch of its Omni Channel platform or ‘Janus’ that looks to combine online
      discovery of products with features such as same-day and hyperlocal fulfilment.
    •  
    • Omni Channel will provide
      consumers access to value-added and expert services as a part of their
      purchase, including demonstration, installation, activation or returns at a
      store near them, Snapdeal said in a release.
    •  
    • Snapdeal said the
      platform will power an ecosystem of leading brands, large format retailers
      (LFRs), small businesses and technology start-ups, and will be available across
      70 cities in India. The first stores and brands to go live on the Omni Channel
      will be The Mobile Store (TMS), Michelin, Luminous, and Shoppers Stop.
    •  
    • Customers buying
      their phones on Snapdeal will have the option to pick up or get their phone delivered
      from the nearest The Mobile Store store within 2 hours of ordering. Trained
      agents of the store will also help set up and demonstrate phone features, in
      addition to offering services like SIM resizing, data transfer, screen guard
      installation, all in the comfort of buyer’s home, Snapdeal said.
    •  
    • Buyers will also be
      able to access these services at the nearest store if they chose the pickup
      option.
    •  
    • Image result for snapdeal
    •  
    • Kunal Bahl,
      Co-Founder and CEO, Snapdeal said that his team had worked tirelessly on a
      seamless omni channel platform codenamed ‘Janus’, referring to the Roman God of
      beginnings, transitions, gates, doors, and doorways. “The synergies
      between online and offline commerce in India will be unlocked like never
      before. We are confident that our customers will find our omni channel
      offerings to be very intuitive, making their shopping experience extremely
      convenient,” he said.
    •  
    • Snapdeal quoted a
      study linking online and offline behaviour before making purchase decisions. According
      to the study, 77 percent of consumers browse in stores before making a purchase
      online, and 55 percent consumers conduct on-the-go mobile research before
      making a purchase in-store.
    •  
    • The omni channel
      platform seeks to fulfil this need in partnership with ecosystem partners, the
      company said.
    •  

     

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