Top News

Snapdeal introduces platform for automobiles

  • Online marketplace
    Snapdeal.com has unveiled Snapdeal Motors, a dedicated platform for
    automobiles, nearly 10 months after it started selling two-wheelers online.
  •  
    • Online marketplace
      Snapdeal.com has unveiled Snapdeal Motors, a dedicated platform for
      automobiles, nearly 10 months after it started selling two-wheelers online.
    •  

    •  
    • Snapdeal, run by
      Jasper Infotech Pvt. Ltd, said it was witnessing strong growth in demand for
      automobiles and has already sold close to 300,000 bikes since December.
    •  
    • Snapdeal Motors users
      can book automobiles and get assistance for instant loans through Snapdeal’s
      finance platform RupeePower, the
      Mint
      reported.
    •  
    • The company, which
      currently offers two-wheelers from Hero MotoCorp and Piaggio, said it will
      introduce Nissan Motor India Ltd’s Datsun cars, besides two-wheelers and
      four-wheelers from Mahindra and Mahindra Ltd and Suzuki Motorcycles India Pvt.
      Ltd.
    •  
    • “With the
      introduction of Snapdeal Motors, we are aiming to take this to the next level
      and provide our customers a holistic buying experience, marrying online and
      offline retail channels,” said Tony Navin, senior vice-president, partnerships
      and strategic initiatives at Snapdeal.
    •  
    • “Snapdeal was the
      first online marketplace to introduce the automobile category and we have
      witnessed tremendous growth with over 300,000 bikes sold since launch basis our
      successful partnership with Hero MotoCorp and others,” he added.
    •  
    • According to the
      company, about 60-65% of these orders came from non-metros, indicating the poor
      network of dealers in small towns as the trigger for online adoption. “57% of
      the purchases came from users who were buying their first vehicle,” he said.
    •  
    • The platform allows
      customers to connect with dealers on the basis of their location and estimated
      delivery date. Consumers will have to pay a nominal booking amount. They can do
      a test drive or get the product delivered at their doorstep.
    •  
    • Snapdeal makes money
      by keeping a small percentage of the transaction value as its share. According
      to Navin, the margins vary from company to company and the business model
      continues to evolve as the category grows. Navin did not divulge the details of
      margins the company gets from the automobile category.
    •  
    • “With Snapdeal
      Motors, we are bringing together the benefits of e-commerce, including
      convenience and deep assortment. With industry-specific content and features
      including auto loans and exclusive auto partnerships, we will move the needle
      on how e-commerce impacts our users’ lives,” said Anand Chandrasekaran, chief
      product officer at Snapdeal.

     

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close