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Snapdeal introduces multilingual interface for mobile site

  • Online marketplace
    Snapdeal has launched its multilingual interface to enable customers overcome
    language barriers and shop online in their preferred regional language, a
    company statement said.
  •  
  • From Tuesday
    (December 15), Snapdeal’s user interface on the mobile will be available in

    • Online marketplace
      Snapdeal has launched its multilingual interface to enable customers overcome
      language barriers and shop online in their preferred regional language, a
      company statement said.
    •  
    • From Tuesday
      (December 15), Snapdeal’s user interface on the mobile will be available in
      Hindi and Telugu, it said.
    •  
    • Snapdeal will be
      available in English and 11 regional languages – Hindi, Telugu, Gujarati,
      Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi from
      January 26, the statement said.
    •  
    • “With this,
      Snapdeal has expanded its reach to an additional 130 million smartphone users
      in India,
      who use internet in regional languages, thus making digital commerce now
      accessible to all,” it said.
    •  
    • India’s linguistic diversity is a huge opportunity to
      expand the market to include those users who would prefer to engage online in
      their native languages, said Rohit Bansal, co-founder of Snapdeal.
    •  
    • “Our decision to
      go multi-lingual is driven by the feedback that we have received from our
      users,” Bansal said.
    •  
    • “The
      multilingual platform is built on top of Snaplite, Snapdeal’s website for
      mobile browser, which is 85 percent lighter and consumes less bandwidth. This
      means that not only is it in the language of the regions, it also consumes 85
      percent less bandwidth and loads in 1/4th the time of most other mobile
      sites,” the statement added.
    •  

     

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