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Snapdeal counters Flipkart Lite with Snap-Lite mobile website

  • E-commerce
    marketplace Snapdeal has announced its own browser-based ‘Lite’ experience,
    four days after Flipkart Lite went live,
    Gadgets360
    reported.
  •  
  • Unlike Flipkart Lite,
    which only works on Chromium-based mobile browsers (Chrome and Opera), Snapdeal

    • E-commerce
      marketplace Snapdeal has announced its own browser-based ‘Lite’ experience,
      four days after Flipkart Lite went live,
      Gadgets360
      reported.
    •  
    • Unlike Flipkart Lite,
      which only works on Chromium-based mobile browsers (Chrome and Opera), Snapdeal
      Lite is live for 100 percent of its users, Anand Chandrasekaran, Chief Product
      Officer at Snapdeal told
      Gadgets360.
      “We have always stood for choice and this is another example of a better
      mobile experience across all browsers,” he said.
    •  
    • Based on statistics
      pulled by
      Statcounter, Flipkart Lite
      can be accessed by less than half of India’s mobile web browsers right
      now, though Flipkart says that support for other browsers is coming in the
      future.
    •  
    • Users can access the
      Lite version at the footer of the Snapdeal.com browser webpage, and only need
      to do it once. Subsequent visits happen on the Lite version of the website by
      default.
    •  
    • Snapdeal’s Lite
      version, however, doesn’t seem to have the app-like features of Flipkart Lite –
      such as the ability to add a shortcut on the home screen, push notifications,
      and offline functionality.
    •  
    • The user experience
      is 85 percent faster for users with slower connections, and is based on the
      HTML5 spec, Chandrasekaran said.
    •  
    • Snapdeal and Flipkart
      have a prior history of countering each other’s features. In September,
      Snapdeal launched its one hour refunds feature a fortnight after Flipkart’s
      announcement of its instant refund mechanism facility, which had a turnaround
      time of 24 hours.

     

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