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Snapchat ventures into breaking news coverage

  • Snapchat, the mobile
    app featuring photos, videos and messages that disappear in seconds, has made
    its foray into major breaking news coverage, reported
    Reuters.
  •  
  • The company, valued
    at $16 billion with more than 100 million active users, ran a “Live

    • Snapchat, the mobile
      app featuring photos, videos and messages that disappear in seconds, has made
      its foray into major breaking news coverage, reported
      Reuters.
    •  
    • The company, valued
      at $16 billion with more than 100 million active users, ran a “Live
      Story” on the recent shooting in Bernardino,
      California, shortly after news
      broke of the massacre, which left 14 people dead and 21 more wounded.
    •  
    • The feed named
      “California shooting” included about 30 curated images, videos and
      live updates related to the shooting, all uploaded by Snapchat users. They
      included lockdowns at hospitals and schools as well as scenes from police
      raids.
    •  
    • “We published
      this story because we felt that the content, which comes from the L.A. Local
      Story, was newsworthy and held national significance,” said Mary Ritti,
      Snapchat vice president of communications.
    •  
    • The move marks the
      start-up’s first swipe at a space that rivals Twitter Inc and Facebook Inc have
      been battling to fill as more consumers, particularly young ones, turn to social
      media as their primary source for news. In recent months Twitter launched its
      “Moments” news feature, while Facebook has been out with
      “Instant Articles” since May.
    •  
    • Snapchat’s Live Story
      feature is typically available only to users within their current geotagged
      location, but on Wednesday it rolled out the “California shooting” nationwide.
    •  
    • Previously, Snapchat
      has featured events like the Pope’s visit to New York and U.S. Republican presidential
      debates on its Live Story page.
    •  
    • The latest push to cover
      breaking news comes as the company is struggling to gain traction with
      advertisers. Investors are becoming concerned Snapchat does not have a steady
      source of income yet.
    •  
    • Out of Snapchat’s 100
      million users, 60 percent are aged 13 to 24.
    •  

     

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