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SMS GupShup rebrands as GupShup; launches new app

Mumbai based mobile group messaging service SMS GupShup has
relaunched as GupShup Technologies and also launched a messenger app. GupShup
claimed to have around 65 million users, interacting via 4.5 million SMS
communities or groups. The promoters also claim to be sending around 2.1
billion messages a month. 

The newly launched app is a device agnostic and available
for all major platforms such as Android, iOS, BlackBerry and Nokia S40.

Mumbai based mobile group messaging service SMS GupShup has
relaunched as GupShup Technologies and also launched a messenger app. GupShup
claimed to have around 65 million users, interacting via 4.5 million SMS
communities or groups. The promoters also claim to be sending around 2.1
billion messages a month. 

The newly launched app is a device agnostic and available
for all major platforms such as Android, iOS, BlackBerry and Nokia S40.

“Emerging markets such as India and Indonesia have numerous
feature phone users even as smartphone adoption is growing. Services like
GupShup that integrate data and SMS, are well suited to the needs of emerging
markets. Social media tools cannot afford to leave the vast population out of
the conversation – they must be inclusive, not exclusive,” said Beerud Sheth,
co-founder and CEO of GupShup.

Speaking on the probable tie-ups to extend its reach, Sheth
said “We are looking at associations with multiple people in the ecosystem.
Whether it’s with the device makers for a pre-loaded app or a content-based
partnership, we are open to all,” said Sheth.

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