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Smile Vun Group launches PrecisionMatch with a total investment of Rs 10 crore

We had reported earlier about Smile Vun
Group’s (SVG) plans to launch PrecisionMatch as a provider of effective audience data
for display advertising. Today, PrecisionMatch has launched its operations
simultaneously in three markets: India, SEA and UAE with 50M unique users and
around 60% of internet users across India, Singapore and UAE across a variety

We had reported earlier about Smile Vun
Group’s (SVG) plans to launch PrecisionMatch as a provider of effective audience data
for display advertising. Today, PrecisionMatch has launched its operations
simultaneously in three markets: India, SEA and UAE with 50M unique users and
around 60% of internet users across India, Singapore and UAE across a variety
of consumer segments. SVG has put a total investment of $2 million (Rs 10.6
crore) in the product and expects it to break even in 2 years.

PrecisionMatch will use Adobe Audience
Manager to analyze and demystify the online behavior of consumers and facilitate
advertisers to extract and utilize data across categories such as Auto,
Handsets, Online Buyers, Travel, Technology etc. Marketers will be able to use
PrecisionMatch data through their media partners i.e. DSPs, Agency Trading
Desks and Ad Networks.

PrecisionMatch has added advertisers such
as: Samsung, General Motors, Tata Motors, Ford, Snapdeal.com, Expedia.com etc.
to its portfolio and is rapidly expanding its services across different
categories of advertisers in India, Singapore and UAE. Post the launch in
India, Singapore and Dubai, PrecisionMatch will be expanding to other countries
in the region in 2013.

Nitin Chowdhary, Business Head,
PrecisionMatch, said, “Display advertising is losing the ROI race to search and
social media due to lack of targeting options. PrecisionMatch will plug this
gap in the display advertising eco-system – by enabling advertisers to achieve
higher ROI by facilitating them to buy audiences rather than sites or
placements, by enabling advertisers to attract new user traffic to their site
and enhancing and aiding consumer’s online experience by showing them only
relevant ads. “Data targeted display can improve click through rate by 300% and
post click engagement by 200%. In addition, the relevance of the audience
improves significantly.”

“Over 50% of the web inventory globally is
already on exchanges and this trend is accelerating.  In APAC, it is estimated to be 5-10% and is
rising rapidly. Additionally, in APAC, that has about $700 MM of display
advertising spend, the supply of inventory outstrips the demand by at least 5
times. In such a scenario, buying the right impression is critical to drive ROI
for which advertisers will need quality audience data. PrecisionMatch is our
resolution to make display advertising more effective in APAC and UAE by means
of targeting data without destroying the ROI.” said Manish Vij, Founder, Smile
Vun Group.

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