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Smile Group’s FashionAndYou undergoes a makeover

Smile Group’s fashion ecommerce portal FashionAndYou.com
has undergone a makeover and the new interface houses distinguishable categories
for women, men, kids and home. A helpful addition to the site is the mini
“shop” that features trend driven sales, which, according to the company, lasts
longer.

Smile Group’s fashion ecommerce portal FashionAndYou.com
has undergone a makeover and the new interface houses distinguishable categories
for women, men, kids and home. A helpful addition to the site is the mini
“shop” that features trend driven sales, which, according to the company, lasts
longer.

Another new feature is the “Add to
Waitlist” option that allows customers to add sold out items or brands to a
waitlist and be alerted as soon as it’s back on sale. “The new UI is more
appealing and customer friendly. At FashionAndYou.com our constant endeavour is
to create a platform that reflects our commitment to provide world class
shopping experiences for our members. We guarantee to increase customer
satisfaction with these exciting new features,” said Trivikram Thakore,
Marketing Director, FashionAndYou.com. The company further said that in
response to customer feedback, they have also added “sort filters” which enable
users to search by price, size or category.

Very recently, Pearl Uppal, the Co-founder
and CEO of FashionAndYou has moved on from her current operating role in the
business. During this transition phase, Harish Bahl, CEO and Founder, Smile
Group will be involved in the operations of FashionAndYou.com. The company will
be announcing the name of the successor shortly.

Pearl Uppal had partnered with Harish Bahl,
Founder and Chief Executive Officer, Smile Group to launch the online retail
venture in January 2010. However, as the Co-founder, she will continue to
remain actively involved in a strategic capacity to build FashionAndYou.com
going forward.

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