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Smile Group launches online footwear store BeStylish.com

Harish Bahl led Smile Group, which
runs online fashion retail store FashionAndYou.com and DealsAndYou.com has launched BeStylish.com as an online store for footwear in India. The company claims that it has the
largest inventory of shoes available online in India. Smile Group has roped in Shailen
Amin, CFO of Millward Brown (a WPP Group company) as the CEO and co-founder of
BeStylish. Launched on May 10, 2011, the site has already sold more

Harish Bahl led Smile Group, which
runs online fashion retail store FashionAndYou.com and DealsAndYou.com has launched BeStylish.com as an online store for footwear in India. The company claims that it has the
largest inventory of shoes available online in India. Smile Group has roped in Shailen
Amin, CFO of Millward Brown (a WPP Group company) as the CEO and co-founder of
BeStylish. Launched on May 10, 2011, the site has already sold more
than 100 pairs of shoes and the company might plan to add more product categories
after consolidating its position in the online footwear commerce
market in India.

Commenting on the launch, Shailen Amin said, “We started out
with the idea of a simple footwear site catering to the fashion conscious
Indians, but after I met Harish at Smile, we evolved it as a footwear for all
destination with consistent consumer service. We have also decided to partner
with retailers across country and set up internet kiosks to promote the concept
of shopping online.”

“Post the success of our other portfolio
companies in Flash sales and daily deals, it was logical to set up a footwear retail
online store. There has been an exponential growth in the use of internet and
people are aware of shopping online. BeStylish will cater to every footwear need
of the Indian consumer,” Harish Bahl, founder and CEO, Smile Group has said.

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