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SMBs in India expected to spend $1.26 billion on internet in 2008

Small and medium businesses (companies with up to 999 employees) in India are boosting investments on internet-related products and services, and are on track to reach $1.26 billion this year, a rise of 35 per cent over last year, according to a study by US-based Access Markets International Partners.

Small and medium businesses (companies with up to 999 employees) in India are boosting investments on internet-related products and services, and are on track to reach $1.26 billion this year, a rise of 35 per cent over last year, according to a study by US-based Access Markets International Partners.

For medium businesses (companies with 100 to 999 employees), the internet has become a way of life and has reached near-complete saturation. However, a significant growth opportunity exists within small businesses since only around 25 per cent of them currently possess an internet connection, the study states.

“The internet is a multi-faceted tool,” Kalyan Banga, Research Analyst at AMI-Partners, has said. “It is both a facilitator for simple tasks, as well as a key differentiator among organizations that provides them with a competitive edge in this digital era.”

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