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SlideShare names Tyroo Media as exclusive ad sales partner in India

Yahoo-funded online advertising network Tyroo Media and presentation-sharing community SlideShare have signed a deal under which Tyroo Media has been named as the sole marketing and sales partner for SlideShare’s advertising solutions in India.

Yahoo-funded online advertising network Tyroo Media and presentation-sharing community SlideShare have signed a deal under which Tyroo Media has been named as the sole marketing and sales partner for SlideShare’s advertising solutions in India.

Commenting on this, Nitin Chowdhary, business head, Tyroo Media, said, “SlideShare has almost two million unique premium users in India that consist of managers, decision makers and executives. SlideShare ensures that this premium audience is engaged by quality content in business, management, finance and other areas. We are very excited to be working with the SlideShare team and to contribute to their monetisation strategy in India.”

Amit Ranjan, COO and c-founder, SlideShare said, “Tyroo’s experience in the Indian market and their strong focus on premier inventory makes them an ideal partner for SlideShare. We are constantly innovating with our platform and the introduction of Zipcast recently, which is a viral public meeting service, is an example. In addition to banner advertising on our content – we also offer innovations such as sponsorship opportunities for online events such as presentation of the year.”

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