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Sify cyber cafes to distribute Reliance Money products

Reliance Money, the brokerage and financial services arm of Reliance-ADAG (Anil Dhirubhai Ambani Group), has tied up with broadband service provider Sify Technologies to sell its financial products and services like mutual funds, credit cards, money transfer and insurance products through the internet cafe chain.

Reliance Money, the brokerage and financial services arm of Reliance-ADAG (Anil Dhirubhai Ambani Group), has tied up with broadband service provider Sify Technologies to sell its financial products and services like mutual funds, credit cards, money transfer and insurance products through the internet cafe chain.

Reliance Money is hoping the move will further boost usage of its online trading account and portfolio management services. For Sify, it would mean an additional revenue stream. Sify has over 3,300 cyber cafes across 150 cities. The tie-up, which is on a revenue sharing basis, also covers Sify’s 3,000 franchisees providing broadband services to homes, reports Economic Times.

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