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Shubhodip Pal resigns from Blyk to join Micromax as CMO

Mobile handset manufacturer Micromax has appointed Shubhodip
Pal as its new Chief Marketing Officer. Pal will lead all marketing efforts of
Micromax globally. In his last role, Shubhodip was heading Blyk India, a mobile
messaging company as its Country Manager and Director.

Mobile handset manufacturer Micromax has appointed Shubhodip
Pal as its new Chief Marketing Officer. Pal will lead all marketing efforts of
Micromax globally. In his last role, Shubhodip was heading Blyk India, a mobile
messaging company as its Country Manager and Director.

Pal has 16 years of career spent at global brands such as
Samsung, ABN AMRO, HP and Blyk. In the last Brand Equity survey by Economic
Times he was rated as one of the Top 8 Young Marketers in the country in 2009. Prior
to joining Blyk, Pal was Head Consumer Marketing Hewlett Packard India,
Personal Systems Group managing both brands HP and Compaq.

Rahul Sharma, Co-founder, Micromax said “Our endeavor is to
surprise consumers with mobile phone innovations or on any new businesses we
enter. Our campaigns have successfully communicated the same in the past and we
have taken the market by storm with many First’s. Shubhodip brings with him a
great track record as a marketer; tremendous level of energy; experience and
enthusiasm that will help the Micromax brand reach newer heights of success.”

Shubhodip Pal, said, “It is quite exciting to be at Micromax
at a time when the company is experiencing such an amazing period of
growth/transformation and is gearing up to move to the next phase. We intend to
take the brand to newer heights with the right mix of Products for our
Consumers coupled with right media mix to reach out to them, with relevant TG
centric associations and by building long term properties along the way.”

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