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Shubho Sengupta joins Rediffusion Y&R as Creative Head, Digital

Rediffusion Y&R has appointed Shubho Sengupta as creative head, digital. Prior to joining Rediffusion, Sengupta was national creative director at Interactive Avenues. He will be based in New Delhi and report to Sagar Mahabaleshwarkar and Minakshi Achan, chief creative officers, Rediffusion Y&R.

Rediffusion Y&R has appointed Shubho Sengupta as creative head, digital. Prior to joining Rediffusion, Sengupta was national creative director at Interactive Avenues. He will be based in New Delhi and report to Sagar Mahabaleshwarkar and Minakshi Achan, chief creative officers, Rediffusion Y&R.

“Although the digital media consumption by internet users has evolved, digital agencies in India have still confined themselves to traditional ways of digital advertising and are not leveraging the potential of digital media in an efficient manner,” Shubho Sengupta has said. [Source: Afaqs]

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