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ShopClues signs MOU with NSFDC to promote and retail products by its beneficiaries

Online marketplace ShopClues.com
is supporting hundreds of smaller sellers and artisans from backward classes to
find a wider market for their goods. The company has entered into a MoU with
the National
Scheduled Castes Finance & Development Corporation (NSFDC ) which is
a Govt. of India Undertaking under the aegis of Ministry of Social Justice and
Empowerment.

Online marketplace ShopClues.com
is supporting hundreds of smaller sellers and artisans from backward classes to
find a wider market for their goods. The company has entered into a MoU with
the National
Scheduled Castes Finance & Development Corporation (NSFDC ) which is
a Govt. of India Undertaking under the aegis of Ministry of Social Justice and
Empowerment.

The vision behind this
partnership is to provide a robust online marketing platform to the products made
by NSFDC beneficiaries. This way, they expand their reach tremendously and the
customers of ShopClues get ready access to their stellar productions. 

ShopClues will also provide training, infrastructural support in
marketing, data analytics and customer acquisition to the NSFDC beneficiaries.
Their catalogues will become a part of the ShopClues’ National Retail Heritage
(NRH) which has previously pushed sales for numerous local manufacturers,
artisans etc. National Retail Heritage is an effort by ShopClues to bring
online, the most popular markets of India that are famous for their unique
product offering.

Sanjay Sethi, Co-Founder & CEO of ShopClues.com, said, “We saw an immense potential for the
NSCFDC beneficiaries in the e-commerce revolution that is happening in the
country. They not only get to leverage our platform, but also gain confidence
in their work thanks to the enhanced sales, professional training and exposure
that they will get via ShopClues.   We look
forward to expanding the scope of our CSR initiatives in a similar manner that
leads to a win-win situation for the retailers, for us and for our customers.”

NSFDC, CMD Dr R K Singh commented, “The
purpose of our association with ShopClues.com is to economically
empower the scheduled caste artisans by providing them an online e-retailing
platform and mentoring to organize them in cluster mode, upgrade their product
quality and upscale their production to meet the marketing demand.  This would enable them to earn sustainable
incomes in the long run and become successful entrepreneurs. Online
marketplaces like ShopClues has democratized brand-creation – so, we’re hoping
that the merchandise produced by our community finds mass-appeal and these
artisans get recognition in India and abroad.” he added.

ShopClues will help the ministry to prepare catalogue of products for
the beneficiaries with attractive pictures, accurate prices, descriptions etc.
and display it on their website. It will also update this catalogue
periodically to drive sales. The team at ShopClues will intimate the local
sellers through e-mail, SMS or telephone about orders from buyers. Payments
will be made to the vendor/seller through RTGS/NEFT after the delivery of goods.
Also on the anvil a classroom and on-the-job training for sellers on
e-marketing-related subjects such as merchandising, quality management, packing
and shipping of products.

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