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ShopClues launches new ad campaign to announce its ‘Ghar Wapsi’ sale between 6-9 PM

Online marketplace ShopClues
launches a new ad campaign to announce its ‘Ghar Wapsi’ sale. The ad film,
designed by Enormous Brands and created by the production house, Thread Films,
highlights the exclusive app sale targeted at those who like to shop on their
mobile phones during their commute post work.

Online marketplace ShopClues
launches a new ad campaign to announce its ‘Ghar Wapsi’ sale. The ad film,
designed by Enormous Brands and created by the production house, Thread Films,
highlights the exclusive app sale targeted at those who like to shop on their
mobile phones during their commute post work.

Christening this
trend as ‘Commute Commerce’, ShopClues’s ‘Ghar Wapsi’ sale has been designed
especially for the evening rush hour between 6-9 PM with surprise
deals on the app across categories such as electronics, fashion and home
items.   

The new ShopClues ad film ably illustrates the excitement that ‘commute commerce’ can infuse in the mundane daily travel. It shows how eager office-goers are to rush out from work at 6 PM and make their journey back home. They are shown hustling to their transport of choice, be it a bus or a train and logging on to their phones immediately. The Voice Over explains why everyone is checking out their mobile devices with such glee; ‘6 se 9 ki sale is on’. The core proposition of the sale is encapsulated in the final message: ‘Har roz hamare app pe, surprising evening deals.’ 

Speaking on the campaign, Radhika Aggarwal, Co-founder and Chief Business
Officer, ShopClues.com said, “Shopping on mobile while travelling back from work or ‘commute
commerce’ as we like to call it, is an untouched market in the e-commerce
industry. ShopClues has launched the new TVC to promote our special ‘Ghar
Wapsi’ sale which taps this highly popular purchase behaviour. The sale has
been named ‘Ghar Wapsi’ as this is a phrase that is colloquial as well as
self-explanatory. With this sale and the TVC we aim to own the 6-9 PM slot
and the concept of ‘commute commerce’ by offering our customers
category-specific surprise offers that change every single day. We’re sure to
get users hooked to the ShopClues ‘Ghar Wapsi’ sale on their way back home!” 

Ashish Khazanchi, Managing
Partner at Enormous Brands, the creative agency behind the TV ad film said, “ShopClues is a brand for the masses. Every
TVC that we have worked on for them has revolved around creating an instant
connect with viewers across the country. This endeavour was replicated with
considerable ease this time as browsing through one’s phone during the
post-work commute has become a kind of natural tendency in India. Our objective
was to creatively convey to consumers that the ShopClues app is the only
destination they should be checking out for incredible deals during their
journey back home.”

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