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ShopClues.com wins accolade for ‘Advertising Campaign of the Year’ at Indian e-retail awards 2015

E-commerce marketplace
ShopClues has won top honour at the Indian e-retail Awards 2015. It was
felicitated for the ‘Advertising Campaign of the Year’ for its TVC ‘From Ding
to Dong’ released in September 2014.

Created by Enormous Brands, Mumbai, the TV ad campaign
perfectly highlighted the online retailer’s value proposition of being the
ultimate destination for a wide variety of products available at wholesale
rates.

E-commerce marketplace
ShopClues has won top honour at the Indian e-retail Awards 2015. It was
felicitated for the ‘Advertising Campaign of the Year’ for its TVC ‘From Ding
to Dong’ released in September 2014.

Created by Enormous Brands, Mumbai, the TV ad campaign
perfectly highlighted the online retailer’s value proposition of being the
ultimate destination for a wide variety of products available at wholesale
rates.

Speaking on the win,
Radhika Aggarwal, Co-founder and CMO, ShopClues.com said, “We are thrilled at
receiving an award for a TVC we worked really hard for. Congratulations are
also in order for our creative agency and the marketing team which spearheaded
the entire idea and its execution. The award validates our initial intention of
creating an ad film that speaks directly to our target audience in a language
that most appeals to them. It encapsulates why ShopClues is the ultimate online
shopping destination in a very quirky, fun, simple yet articulate manner.”

The ShopClues ad film
shows a man carrying everything from utensils to ovens to geysers to kitchen
ware as a stack on his head as he goes through the streets of a city. The
unusual style and size of the stack attracts curious glances from onlookers.
The soundtrack goes, ‘Wholesale ka rate….tu kya lega, seth’ (At wholesale
rates, what do you wish to buy, Sir?). A man from a balcony picks up a hat from
the over-sized stack of goods and says, ‘Saara wholesale ka market… theek aapke
ghar tak…har item wholesale rate par.’ 
The film ends with the tagline, ‘Sab kuch wholesale rate pe, Ding Se
Lekar Dong’ (everything at wholesale rates, from ding to dong).

Founded in July 2011
in Silicon Valley, ShopClues has 1.6cr listed products and over 100000 +
merchants. The company ships in over 12k cities across India. Gurgaon-based ShopClues
claims to have more than 40 million monthly visitors on its website.

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