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Shoogloo Affiliate Marketing rebrands as TrooTrac Media

Performance marketing company Shoogloo Affiliate Marketing has
rebranded as TrooTrac Media Pvt. Ltd. The change in name reflects the company’s
identity. Following this, TrooTrac would be introducing a number of additional
services focused towards growing customer acquisition among the growing ecommerce
market in India.

Performance marketing company Shoogloo Affiliate Marketing has
rebranded as TrooTrac Media Pvt. Ltd. The change in name reflects the company’s
identity. Following this, TrooTrac would be introducing a number of additional
services focused towards growing customer acquisition among the growing ecommerce
market in India.

Sajal Gupta, CEO, TrooTrac, commenting on the rebranding,
said, “We want to build a brand that accurately describes what we do. The
‘troo’ in our name stands for reliability and our ethical approach to business,
while “trac” represents the most essential component of affiliate marketing.”

Shoogloo Network (now TrooTrac), was founded in 2008 by LD Sharma and
was powered by UK’s Online Media Group (OMG). In February 2012, OMG, which had
opened an office in India in February 2011, had appointment of LD Sharma as
Group Consultant. Shoogloo had two businesses – Shoogloo Affiliate marketing and Shoogloo Online Marketing. Mahendra Swarup and his investment group holds a majority stake in the affiliate marketing company along with LD Sharma. The company claims to have served over 100 advertisers through
its network of 6000+ publishers, delivering 100,000 transactions on a month on
month.

 

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