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Shine.com partners MyParichay to enable social recruitment solutions for employers

HT Media’s job website Shine.com has signed a strategic
partnership with social recruitment platform MyParichay, a Facebook-based
social recruitment platform, to enable social recruitment solutions for employers. Shine.com is run by Firefly e-Ventures Ltd, a subsidiary of HT Media
Ltd, publisher of The Hindustan Times and Mint.

HT Media’s job website Shine.com has signed a strategic
partnership with social recruitment platform MyParichay, a Facebook-based
social recruitment platform, to enable social recruitment solutions for employers. Shine.com is run by Firefly e-Ventures Ltd, a subsidiary of HT Media
Ltd, publisher of The Hindustan Times and Mint.

The partnership will allow recruiters to connect with job
seekers, especially in the junior and mid level by enabling them to reach out
to the personal networks of employees, match skills to seekers in the extended
network and also use a referral feature to connect with potential employees.

“We really look forward to integrating Shine.com and
MyParichay, changing the landscape of social hiring in the near future,” Amit
Garg, Head-Firefly e Ventures, said.

Ranjan Sinha, Chairman and Co-founder, MyParichay said the
partnership creates a compelling offering and would help to provide a
comprehensive solution for employers as well as active and passive job seekers.

As part of the partnership, Shine.com and MyParichay
conducted a survey of job seekers on social media. The survey found that 60% of
respondents had Facebook accounts, and 32% had both Facebook and LinkedIn
accounts while 8% had only a LinkedIn account.

Of these respondents, the survey found that one
in 10 Linkedin users was an active user while four out of five Facebook users
were active. The survey further revealed that 65% of jobseekers preferred to
use Facebook for job searches.

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