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Shine.com launches viral campaign to promote its salary tool feature

Job portal Shine.com, a part of HT Media’s Firefly eVentures, has launched a viral campaign hosted at Pagaar.in to promote its salary tool feature. According to Shine.com, its Salary Tool is based on an analysis of more than 1.5 lakh profiles across 52 different industries, with participation from top, middle and junior managerial levels across 230 cities in India during the period April-May 2008.

Job portal Shine.com, a part of HT Media’s Firefly eVentures, has launched a viral campaign hosted at Pagaar.in to promote its salary tool feature. According to Shine.com, its Salary Tool is based on an analysis of more than 1.5 lakh profiles across 52 different industries, with participation from top, middle and junior managerial levels across 230 cities in India during the period April-May 2008.

Amit Garg, business head, Firefly eVentures, has said, “We strongly believe in the power of word of mouth and are convinced about the potential benefits of spreading the buzz through this campaign. After all, our own social networking site DesiMartini.com has had a highly successful run with its Makkadman viral launched last year – with over 12 lakh page views till date.” [Source: exchange4media]

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