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Shimply launches A/B testing platform Optimimo for mobile developers

Tech start-up, Shimply Software has launched Optimimo – a mobile app based A/B testing service that helps mobile developers to test up to 10 variations of any app at any given time per experiment. Developers can check both Ios and android apps to increase conversion rate and revenue.

How it works

Tech start-up, Shimply Software has launched Optimimo – a mobile app based A/B testing service that helps mobile developers to test up to 10 variations of any app at any given time per experiment. Developers can check both Ios and android apps to increase conversion rate and revenue.

How it works

With this solution, developers can directly integrate their testing code with the app and test the user response to tiny variations during run time.  Developers can then optimize their app according to user response and increase their app usage and conversions.

Developers need to download the .jar file, integrate it in the app, enter the user specific API key generated by the Optimimo server and get the tests running.

Rajat Garg, the CEO of Shimply said, “We built a mobile app for our product and realized the pain. This product was our own internal creation to solve that problem. When we researched, we found this to be a larger issue and decided to make this product available to fellow mobile app developers at a very affordable rate.”

App is based on a freemium model. The company is offering a free trail where app developers can test 1 application (upto 2,500 monthly visitors) with email support. The other plans range from $49 to $349.

Shimply Software is tech startup and it claims that its first product, SocialAppsHQ.com, is an All-in-one social media marketing platform used by 1.3 million businesses. Recently, Shimply Software has launched an Android App, Navigale.com which allows one to find people with similar interest nearby.

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