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Shekhar Sharma joins Interaction as national director, search marketing

Interaction, the digital arm of GroupM, has appointed Shekhar Sharma as national director, search marketing. Prior to joining Interaction, Shekhar Sharma was general manager, internet and telecom, at India Today Group Digital. He has also worked at Indiatimes.com as business head for its SMS service, 8888.

Interaction, the digital arm of GroupM, has appointed Shekhar Sharma as national director, search marketing. Prior to joining Interaction, Shekhar Sharma was general manager, internet and telecom, at India Today Group Digital. He has also worked at Indiatimes.com as business head for its SMS service, 8888.

In his new role, Shekhar Sharma will be responsible for increasing the search business and bringing global search marketing practices to India, apart from planning and implementing search marketing campaigns. He will be based in New Delhi and will report to Arvind Mahendru, managing partner, Interaction. [Source: Agencyfaqs]

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