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Shaadi.com partners with DishTV to make its services available on TV

Matrimony portal Shaadi.com has partnered with a direct to home service provider DishTV to make its services available on TV. The move is aimed at making Shaadi.com services available to a wider user base that may not have access to internet.

Under the deal, DishTV will launch a new interactive service called Shaadi Active that would allow its subscribers looking for a prospective life partner to choose from the profiles listed on Shaadi.com, displayed on their TV screens.

Matrimony portal Shaadi.com has partnered with a direct to home service provider DishTV to make its services available on TV. The move is aimed at making Shaadi.com services available to a wider user base that may not have access to internet.

Under the deal, DishTV will launch a new interactive service called Shaadi Active that would allow its subscribers looking for a prospective life partner to choose from the profiles listed on Shaadi.com, displayed on their TV screens.

Subscribers can define the parameters of selection and search by the criteria of age, community, caste, profession, etc. Based on these criteria, Shaadi.com profiles would be displayed on the TV screen and the subscriber can then choose the profile of his/her choice and contact the person. [Source: exchange4media]

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