Gunjan Srivastava, Managing Director, Sennheiser Electronics
India said, “The digital medium will drive our communication and engagement
strategy, and in BlogWorks we have found a partner who understand the
intricacies of this medium, consumer behaviour around the category to deliver
our brand promise effectively.”
BlogWorks will help the company to strengthen and engage
consumers through strategic social and digital initiatives, said Rajesh
Lalwani, CEO, BlogWorks.
“We will be using
social media and the digital medium to
bring alive the Sennheiser promise of ‘Better Sound = Better Emotions’
through a surround-sound impact as generated by the coming together of all
stakeholders, including consumers, experts and performers,” he added.
Blogworks has clientele of brands including Mahindra Rise,
Harley-Davidson India, Essar Group, Allen Solly, Westland Books, Sterling
Holidays among others.