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Schibsted launches online classified ads site SahiPasand.com in India

Norway-based Schibsted Classified Media has launched an online classified ads site SahiPasand.com in India. SahiPasand is based on a platform originally developed for the Swedish site Blocket.se, the fifth largest website in Sweden, and is a part of the Schibsted Classified Media network, which includes websites based on the Blocket platform in more than 20 countries.

Norway-based Schibsted Classified Media has launched an online classified ads site SahiPasand.com in India. SahiPasand is based on a platform originally developed for the Swedish site Blocket.se, the fifth largest website in Sweden, and is a part of the Schibsted Classified Media network, which includes websites based on the Blocket platform in more than 20 countries. SahiPasand.com claims to have over 35,000 ads in its database as of now.

According to Schibsted, all the ads on SahiPasand.com are reviewed individually to reduce low quality ads, duplicates and promotional material. The company has further informed that instead of the traditional classifieds structure based on categories first, SahiPasand’s homepage asks the user to choose between one of 28 regions. This is to improve the user experience and give an incentive to have local hand-to-hand exchanges rather than shipping through post.

Terje Seljeseth, CEO, Schibsted, has said, “This battle is not about who else we should beat. It’s more about the transformation of the advertising networks and how the market develops. You should keep in mind that the gross domestic product of India is about four times that of Norway. I guess that says something about the technological development in the country. This effort is a little different than what we have done previously in Europe.”

The launch of a new site in a nation as densely populated as India is a new direction in Schibsted Classified Media strategy, which up until now has concentrated mostly on smaller countries with a higher internet usage. With a population of nearly 1.2 billion and an estimated 71 million internet users, India is considered by the Norwegian company to be a market with huge potential in regards to future growth.

Schibsted Classified Media is a part of Schibsted Media Group, a media company based in Norway. Founded in 1839, Schibsted has moved from paper-based to online media company throughout the last decade. With the acquisition of French leading classified site LeBonCoin in September 2010, Schibsted Classified Media claims to have become the third largest classified group in the world, behind eBay and Craigslist.

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20 thoughts on “Schibsted launches online classified ads site SahiPasand.com in India”

  1. In the past 5 years, there
    In the past 5 years, there have been many foreign companies that have collaborated with Indian companies to enter the Indian market, it only shows there is a lot of potential in this country.

  2. Well, the difference is that
    Well, the difference is that Sahipasand has a defined structure: it’s focused on the local level, while most classified sites try to be “jack of all trades”.
    Also, about the moderation, it’s not so common to have it. Most sites do some kind of post publishing moderation.

  3. schibsted company is third
    schibsted company is third in the world after ebay and craigslist , now the big question is who is behind schibsted , four place , is very important but nobody don’t know that! place four classifieds in the world is … anybody have knowledge ?

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