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SapientNitro wins Gold Cannes Cyber Lions for Sneakerpedia.com

SapientNitro, an interactive
marketing, creative design, and technology services agency of Sapient, has won
a Gold Cyber Lions award for Sneakerpedia, a sneaker community powered by Foot
Locker, at the Cannes Lions 58th International Festival of Creativity.  Sneakerpedia.com took the gold award in the
“Clothing, Footwear & Accessories” category for websites and
microsites.  The Cannes Festival of Creativity

SapientNitro, an interactive
marketing, creative design, and technology services agency of Sapient, has won
a Gold Cyber Lions award for Sneakerpedia, a sneaker community powered by Foot
Locker, at the Cannes Lions 58th International Festival of Creativity.  Sneakerpedia.com took the gold award in the
“Clothing, Footwear & Accessories” category for websites and
microsites.  The Cannes Festival of Creativity
is an international advertising and creativity showcase, drawing more than
24,000 entries from all over the world.

Sneakerpedia allows fans to
connect, share, discuss, follow and help shape future sneaker trends. Its
unique content format provides an unrivalled user experience in the world of
user-generated content. In the beta alone prior to its global launch in May
2011, Sneakerpedia reached more than 6.7 million fans online and delivered more
than $1 million worth of free media exposure.

Malcolm Poynton, chief creative
officer for Europe at SapientNitro and creative lead on the project, commented,
“SneakerPedia provides a unique online community to connect Foot Locker’s
enthusiasm ‘beyond reason’ for sneakers and the culture around them. As the
world’s largest sneaker archiving project and first-ever visual wiki, this
project takes user-generated content to another level and was an ambitious and
forward-thing endeavor for Foot Locker to undertake.  We’re quite proud to be recognized for this
impressive achievement.”

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