Sapient, part of Publicis, has unveiled its new campaign ‘Troublemakers’, a hunt for rare breed of extraordinary minds that are not afraid to break boundaries in digital innovation and transformation, reports Exchange4media.
“Businesses today seek partners that can guide them through the journey of digital transformation. The ‘Troublemakers’ campaign is our way of attracting the kind of people who can fuse creativity and technology, along with an understanding of brands and consumers to solve business problems. We see this kind of people important for the success of our clients and our business,” said Rajdeep Endow, Managing Director, Sapient India.
Highlighting that it was important to disrupt, break boundaries and create a new way of thinking, K.V. Sridhar (Pops), Chief Creative Officer, SapientNitro India added, “The Troublemakers campaign is a mission to challenge the conventional. With their disruptive attitude, this unique breed makes trouble that we believe is good. Trouble that is the need of the hour for organisations today. We believe the connected millennials today are gifted with the passion and curiosity that aligns well with our vision,” said The ‘Troublemakers’ is a pan India integrated campaign spread over the next 2 months.
The campaign will be available across all physical and digital media, social channels, outdoors in Delhi- NCR and Bangalore and experiential installations in all Sapient offices.