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Samsung India launches digital art piece campaign for breaking Guinness World Records

Samsung India has launched a digital
campaign titled ‘Samsung Galaxy Note II Incredible Art Piece’. The campaign is designed
to create a digital art piece that will break the Guinness World Records title
for the most artists contributing to a single art piece. The current world
record is held by Great Britain with 201,958 contributions. 

Samsung India has launched a digital
campaign titled ‘Samsung Galaxy Note II Incredible Art Piece’. The campaign is designed
to create a digital art piece that will break the Guinness World Records title
for the most artists contributing to a single art piece. The current world
record is held by Great Britain with 201,958 contributions. 

The initiative is an invitation to all
resident Indians to participate by contributing their creations for the mega
art piece. Participants have multiple options available to them to express
their creativity and be a part of history in making. They can either log on to Samsung website or
visit Samsung Facebook page where an app will help them in creating their
masterpiece and submitting digitally.

Consumers wishing to participate can also
visit any of the Samsung Digital Plazas, Samsung Smartphone Café’s and Samsung
Experience Zones, where they can use a Samsung Galaxy Note II to create their
digital art piece and submit online. Consumers can also create an art piece offline,
scan and email their contributions.

While participants can submit multiple
entries, for the official Guinness World Records attempt, only one entry per
person/ unique email id will be considered.

Rahul Saighal, Chief Marketing Officer, Samsung
India stated, “We are very excited about engaging with our consumers for
creating the ‘Incredible Art piece’ and thereby breaking a Guinness World
Records title. At Samsung we value innovation and creativity and the Samsung
Galaxy Note II is an incredibly creative device. It is therefore natural that
we have launched this initiative using the Galaxy Note II platform .Through
this initiative, we are inviting all Indians to come forward and give
expression to their creativity.”

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