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Samsung eyeing e-commerce space, planning online sales strategy

  • South Korean
    electronics major Samsung is looking to tap the booming e-commerce market in
    India for its consumer electronics division, and has set up a team at its
    headquarters to plan the online sales strategy, the
    Press Trust of India reported.
  •  
  • According to
    company sources, it is mulling having its own e-commerce channels, although the

    • South Korean
      electronics major Samsung is looking to tap the booming e-commerce market in
      India for its consumer electronics division, and has set up a team at its
      headquarters to plan the online sales strategy, the
      Press Trust of India reported.
    •  
    • According to
      company sources, it is mulling having its own e-commerce channels, although the
      development is at an early stage. “The company is looking at online sales in
      India very closely. It has even formed a team at the headquarters to plan for
      the online sales strategy in India,” a source said.
    •  
    • Asked about
      the company’s plans for tapping the online channel, Samsung India
      Director-Product Marketing Consumer Electronics Rishi Suri told
      PTI, “For us, the consumer is the key.
      Where the consumer would want us, we would be there and offering the right kind
      of products at the right price. In case of (consumer) electronics, the clear
      understanding with the management is where the consumer would want us, we would
      be there.”
    •  
    • Quizzed on how
      Samsung would balance interests of its offline retailers and address demand
      from online consumers, Suri said, “The channel is not that critical for us. We
      are more focused and more centric towards the consumers.” He, however, declined
      to share how much sales come from the online channel.
    •  
    • Commenting
      on Samsung’s strategy to push overall sales, he said the company is focusing on
      ‘Made for India‘ products, which are designed and manufactured to address needs
      of Indian consumers. ”The ‘Made for India’ concept has right kind of features
      and right kind of price, which brings the best value for the consumers,” Suri
      said.
    •  
    • Samsung is
      also looking at the upcountry markets to increase sales by launching affordable
      entry-level products. ”Rural markets have contributed significantly towards our
      growth. In Q2/Q3, our growth in rural markets was higher than the metro
      markets,” Suri added.
    •  

     

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