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SampleAndTry.com launched to address consumers’ need of ‘trial before purchase’

SampleAndTry.com has been launched as a portal which addresses the need of “trial before purchase” for consumers. The
portal is a dedicated portal for sampling and trial of various consumer
products and services. SampleAndTry.com is based on a marketing concept called
tryvertising, according to which consumers become aware about a product by
actually trying and using it before buying.

SampleAndTry.com has been launched as a portal which addresses the need of “trial before purchase” for consumers. The
portal is a dedicated portal for sampling and trial of various consumer
products and services. SampleAndTry.com is based on a marketing concept called
tryvertising, according to which consumers become aware about a product by
actually trying and using it before buying.

SampleAndtry.com has tie-ups and sources products directly
from brands and manufacturers to display it on the site. Consumers try those products,
provide essential details and surf the website to place the trial request.

“SampleAndTry.com fills the gap between consumers and
marketers. While the site remains free for the end consumer, marketers can ride
on the platform for sampling their products to the real consumers which they
can target by age, gender, city, interest, behaviour etc. Considering that sampling
is not a new phenomenon in marketing, the website is getting lot of support
from users and marketers. SampleAndTry also provides product reviews for the
sampled products by its members,” the company said in a statement.

The company initially will offer its services in
more than 2,500 small and big towns and cities across India. It will provide
samples for four categories of products — foods and beverages, health care,
personal care and home care. The online firm has plans to add telecom services
and automobiles categories soon.

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