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Sabeer Bhatia joins Trinamool Congress to make the party cyber-savvy

Sabeer Bhatia, founder of Hotmail and a serial entrepreneur in India’s digital media industry has been roped in as a member of the Kolkata-based political party the All India Trinamool Congress. According to the party, besides reaching out to voters online, Sabeer Bhatia will help the Trinamool cyber team, which includes two IIM students, to build an interactive interface for the party and develop a portal through which people will be able to interact directly with Trinamool through cellphones.

Sabeer Bhatia, founder of Hotmail and a serial entrepreneur in India’s digital media industry has been roped in as a member of the Kolkata-based political party the All India Trinamool Congress. According to the party, besides reaching out to voters online, Sabeer Bhatia will help the Trinamool cyber team, which includes two IIM students, to build an interactive interface for the party and develop a portal through which people will be able to interact directly with Trinamool through cellphones.

Sabeer Bhatia (center) Derek O’Brien (left) and Abhisek Banerjee (right)

Apart from developing the party website, the cyber team will also oversee the internet and SMS campaigns for elections. “People of West Bengal are working for a change and I am here to share some of my ideas for better communication. The more an organisation becomes cyber savvy, the better it can reach out to people,” Sabeer Bhatia has said.

“A survey has revealed that for every 100 people in West Bengal, there are 110 mobile phones on an average. So we are trying to reach out to the electorate through cellphones. This way, the leadership can get inputs directly from the people. Our effort is also to be as interactive as possible on internet and Sabeer Bhatia will guide us in that direction,” Derek O’Brien, spokesman for the All India Trinamool Congress has said.

Sabeer Bhatia was a student of Caltech and Stanford University before joining Apple. He launched Hotmail in 1996, which subsequently became the most popular e-mail in the world and made headlines when Microsoft bought it over for $400 million in December 1997.

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