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Saavn launches Saavn English in India; houses 250,000 English music content

Saavn (South Asian Audio Video Network), a music
streaming service for Bollywood, has launched Saavn English in India. Saavn
English brings music from artists including Jay-Z, Pitbull, Shakira, and
Michael Jackson to Saavn.com, for Indian listeners.  Saavn also plans to launch Saavn English on
mobile platforms such as iOS, Android, and Java/J2ME.

Saavn (South Asian Audio Video Network), a music
streaming service for Bollywood, has launched Saavn English in India. Saavn
English brings music from artists including Jay-Z, Pitbull, Shakira, and
Michael Jackson to Saavn.com, for Indian listeners.  Saavn also plans to launch Saavn English on
mobile platforms such as iOS, Android, and Java/J2ME.

Saavn English will begin with
more than a quarter of a million songs from label partners Sony Music
Entertainment and Universal Music Group. The library will include new releases
and catalog classics by Sony Music artists and by
Universal Music Group artists. Saavn’s foray into English-language music
marks the genre’s arrival in legal music streaming in India. The launch of
Saavn English also puts Saavn in direct competition with companies like
Spotify, Pandora, and Rdio – international digital music services which are yet
to launch in India.

“As the nation with the second-largest
population of English-speakers in the world (just over 125 million people),
India is a prime market for Western music. At Saavn, our aim has always been to
provide a wide genre of music to our users, and the introduction of Saavn
English is a testament to our success in providing Saavn’s users with complete
music entertainment,” said Paramdeep Singh, Co-Founder and Executive Chairman
of Saavn.

Saavn claims to have music licensing deals in
place with over 300 South Asian record labels, giving the service the largest
content catalogue of Indian music, from the latest Bollywood numbers to the
earliest Bollywood records from the 1930s. Saavn has 1 million-plus tracks
under license, which is 99% of the known catalog across Bollywood, regional,
and devotional music, and serves listeners in over 200 countries.

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