Top News

s.Oliver India appoints BlogWorks to handle its social media strategy

European fashion brand s.Oliver has appointed New Delhi-based social media consulting firm BlogWorks to handle its social media marketing strategy and engagement. BlogWorks will help s.Oliver India engage consumers and other stakeholders through strategic interventions, both online and offline.

European fashion brand s.Oliver has appointed New Delhi-based social media consulting firm BlogWorks to handle its social media marketing strategy and engagement. BlogWorks will help s.Oliver India engage consumers and other stakeholders through strategic interventions, both online and offline.

To kick-start its social media programme, s.Oliver recently released a Facebook application – Color Me Casual – inviting participants to take Superstar interviews. In the first week since the launch of the app (Facebook.com/sOliverIndia), the fashion brand claims to have seen a growth of 239 per cent in the number of fans on Facebook, and rich engagement amongst users.

“We realise that more and more consumers want to share their fashion preferences and likes on social networks and we wanted to participate in these conservations,” Gaurav Sehgal, chief operating officer, s.Oliver India, has said, adding, “s.Oliver is about real fashion for real people. Real people are our ‘Superstars’ and you will see that insight driving our social media interventions.”

Rajesh Lalwani, founder and principal, BlogWorks, has said, “We have a rich understanding of social media in the youth and lifestyle segments in India and believe s.Oliver’s brand DNA is a perfect fitment for real conversations, amongst real people on social digital channels.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close