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RouteGuru.com launches SMS-based route finder service

RouteGuru.com, which offers landmark-based driving directions in India, has launched RouteGuru On-the-Go, a SMS-based service that would help users in the Delhi-NCR region to find direction hints as well as approximate auto-fare while they are on the move.

RouteGuru.com, which offers landmark-based driving directions in India, has launched RouteGuru On-the-Go, a SMS-based service that would help users in the Delhi-NCR region to find direction hints as well as approximate auto-fare while they are on the move.

To find direction hints, one would need to write an SMS in the ‘rg source-location-name to destination-name’ format (for e.g., ‘rg india gate to mayur vihar’) and send it to 56767, according to the company. The SMS request would cost Re 1 to Rs 3 depending upon the mobile operator.

On receiving the SMS, RouteGuru.com would send an SMS response that would provide information like major roads to take or landmarks to pass-by, approximate distance to go after each hint for the next hint, and approximate auto-fare in rupees.

“Now, you don’t need to feel helpless at a busy roundabout, hoping for a stranger to stop-by and guide you to your destination. You don’t also need to be at the mercy of the auto-drivers for which route they should take or how much you should pay,” Avinash Agrawal, founder and CEO, RouteGuru.com, has said.

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