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Rotimatic, an automatic one-minute roti maker, gets $11.5 mn investment

An Indian-origin engineer in Singapore
who invented an automatic one-minute roti maker machine seven years back has
now fetched a second round of investment of $11.5 million from venture firms, a
media report said.

An Indian-origin engineer in Singapore
who invented an automatic one-minute roti maker machine seven years back has
now fetched a second round of investment of $11.5 million from venture firms, a
media report said.

Pranoti
Nagarkar-Israni, a mechanical engineer from the National University of
Singapore, came up with a prototype for an automatic roti maker which won her
the “Start-Up Singapore” competition in 2009. She later floated a product
design company called Zimplistic with her husband to promote the roti maker
brand called Rotimatic.

Zimplistic has
now announced an investment of $11.5 million from Southeast Asia-based NSI
Ventures and Germany-based Robert Bosch Venture Capital, web portal
TechinAsia.com reported.

“It has been an
amazing year for us and these new partnerships will only help to improve what
we see as a revolutionary product that enables families to eat healthier,”
Rishi Israni, Pranoti’s husband and CEO of Zimplistic, was quoted in the report
as saying.

The automatic
roti maker is smart enough to use its 15 sensors to figure out the ingredients
put in it and the measures in which to combine them. The user needs to put in
the ingredients in the given containers and press a button.

Within a minute,
a flat, circular roti slides out of the machine – much like a sheet of paper
that comes out of a photocopier. The machine also allows its users to customise
the doughballs and flour discs.

Within a week of
the launch of its beta version last year, $5 million worth of roti makers
priced at $999 each were sold and Zimplistic had to close pre-orders.

Today, there is
a huge waiting list for roti makers and over 5,000 requests for distribution
partnerships from around the world are pending with the firm. “With this
funding, Zimplistic plans to finish the Rotimatic beta, accelerate
manufacturing rollout and set up operations in international markets to fulfil
the big demand,” Israni was quoted in the report as saying.

This new round
of funding has been secured just few months after raising the first round of
investment worth more than $1 million from NSI Ventures.

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