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Ringo launches ‘cheapest’ local calling at 19 paise/min

  • Peer to peer
    international calling app Ringo has launched local calling at 19 paise per
    minute, claiming to be 90% cheaper than rates offered by existing telecom
    service providers.
  •  
  • The app, which uses
    networks of mobile phone carriers instead of the Internet, or data-based
    calling like most messaging and calling apps, will allow users to make local

    • Peer to peer
      international calling app Ringo has launched local calling at 19 paise per
      minute, claiming to be 90% cheaper than rates offered by existing telecom
      service providers.
    •  
    • The app, which uses
      networks of mobile phone carriers instead of the Internet, or data-based
      calling like most messaging and calling apps, will allow users to make local
      and STD calls from anywhere in the country, even to users who need not have a
      Ringo app installed. The total call cost is “25% cheaper” than most
      popular internet-based calling apps, the company said.
    •  
    • “Our local
      calling service is not only the cheapest in India right now, but it is also
      free of typical telecom related hassles such as STD charges and differential
      pricing,” Bhavin Turakhia, CEO and founder of Ringo said at the launch.
    •  
    • Ringo essentially buys
      bulk minutes through aggregators that are further connected to carriers, or
      carriers that sell wholesale minutes, and use call-flow technology via a
      conference bridge based out of Mohali that connects both the caller and
      recipient.
    •  
    • Turakhia added the company
      was considering the 19-paise-per-minute tariff rate as a customer acquisition
      tool rather than a profit generator. The deposit made on the app for making
      calls does not expire, unlike other telco vouchers, and are even refundable,
      Ringo said.
    •  
    • Directi’ Ringo app
      was launched earlier this year for only international calls.

     

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