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Revv launches self-drive car rental service with 100% doorstep delivery & unlimited km pricing for hourly rentals

Ever
heard of doorstep delivery of self-drive rental cars, to 100% users, 100% of
the time? Or of a pricing plan that doesn’t count kilometres? Or of personalised
pricing based on a user’s past driving performance? No self-drive car rental
company in the world does all of these yet, but Delhi-NCR based Revv has set
out to change all that and create a first-of-its-kind service.

Ever
heard of doorstep delivery of self-drive rental cars, to 100% users, 100% of
the time? Or of a pricing plan that doesn’t count kilometres? Or of personalised
pricing based on a user’s past driving performance? No self-drive car rental
company in the world does all of these yet, but Delhi-NCR based Revv has set
out to change all that and create a first-of-its-kind service.

Revv
was set up in May 2015 by Anupam Agarwal and Karan Jain, two ex-Associate Partners of McKinsey with a comprehensive background of a
decade each, where they helped Fortune 500 clients on strategy and performance
transformation.

The
company bets on a shift in consumer behavior towards renting instead of owning
assets such as cars and has completely re-worked the prevalent self-drive
rental model. One of their first-of-its-kind innovations is “pure-play doorstep
delivery of cars”, even for hourly rentals. To make this viable, they equip
every delivery executive with a foldable electric scooter that fits in the boot
of every car, and becomes a cost-effective, quick and environment-friendly way
of getting back to the parking hubs.

Commenting
on their vision, the founders said, “Private car ownership is fundamentally
inefficient. This is especially true for a household’s 2nd or 3rd car, or the
SUVs/ultra-luxury cars that are used only occasionally. We are out to create a
rental product that truly enables the avoidance/postponement of car ownership.
This needs us to re-imagine every element of the rental product, and make the
user’s experience resemble that of using a private car. Cloning prevalent
models won’t work.”

They
added, “Multiple self-drive car rental companies globally offer some elements
of convenience, but they do it in bits-and-pieces. Customers can get one thing
but not the other. The trick is think about this as an integrated product. Our
100% doorstep delivery and unlimited kms pricing plan are industry-firsts in
the hourly rentals space. Reaching the rental company’s parking lot is the
biggest pain point for customers. Hence, we decided to eliminate the parking
stations concept entirely and make ordering-a-car as quick and easy as ordering
food. Similarly, the ‘unlimited kilometres’ pricing plan is ultra-simple and
gives the same freedom that users experience with their own car. We are
investing heavily to build world class technology and front-end software which will
enable many more such innovations to be unveiled in the next few months.”

Revv
launched on July 27, serving customers in Delhi-NCR, and has reportedly seen
rapid uptake by them despite minimal spend on marketing (45-50% utilisation in
the first 3 weeks, with 2 “sold-out” weekends). They are already seeing repeat
usage and positive customer feedback on their innovations.

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