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Renault launches new global digital strategy first in India

The internet is becoming
one of the most important channels of information for customers looking to buy
a new car. Every customer researches extensively on various social media
platforms before making the all-important purchase decision.

The internet is becoming
one of the most important channels of information for customers looking to buy
a new car. Every customer researches extensively on various social media
platforms before making the all-important purchase decision.

In its endeavor to offer
customers a ‘best in class digital experience’, Renault has launched a new
digital identity offering a seamless experience to customers accessing the
website through the mobile, tablet and desktop.The new platform is the first
Renault-Nissan Alliance digital initiative.

The new digital identity
makes it extremely easy for a first time user to navigate through
the various sections and get a comprehensive understanding of Renault’s
offerings in India. Renault aims to empower its
customers with the best web experience in the Industry, and has ingeniously
innovated to create an exciting new platform which is easy to use.

Renault’s new global strategy has been launched first in India and later
it will be replicated globally.

Salient features of
Renault’s new digital identity include:

  1. A service-oriented platform on
    top of which websites are built which enables a seamless journey where the same
    data and services are available across different channels
  2. Single Sign On where the same
    authentication and profile is usable across websites, mobile apps, and third-party
    websites. Login is also possible using social networks
  3. Multiple personalization
    schemes that adapt the content displayed to the behavior of the user on the
    site
  4. Completely hosted on the
    “cloud” with the main infrastructure hosted in multiple regions.  Augments
    agility and scalability and going forward multi-CDN architecture will be setup
    to optimize content distribution.
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