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ReligareOnline rated as most user-friendly financial portal by JuxtConsult

ReligareOnline.com, an investment portal owned by Religare Securities, has been rated as India’s most user-friendly financial information website by an online research and advisory firm JuxtConsult. The JuxtConsult research conducted on the online financial portals involved all the leading players in the segment ReligareOnline, MoneyControl, ShareKhan, IciciDirect and MyIris.

ReligareOnline.com, an investment portal owned by Religare Securities, has been rated as India’s most user-friendly financial information website by an online research and advisory firm JuxtConsult. The JuxtConsult research conducted on the online financial portals involved all the leading players in the segment ReligareOnline, MoneyControl, ShareKhan, IciciDirect and MyIris.

In a consumer research conducted by JuxtConsult, internet users rated various players in the online financial information category based on distinct parameters that measures ‘user friendliness’ and ‘satisfactory usage experience’ of a website.

To measure the ‘Website User-Friendliness’ Index, respondents were asked to rate the financial information portals on 19 distinct parameters under four categories: ease of access, design appeal, ease of usage and usage satisfaction.

Sunil Godhwani, CEO and managing director, Religare Enterprises, has said, “The results of JuxtConsult research has confirmed our belief that simple user interface and effective use of technology brings in more consumers. Almost all our consumers come back to us again and again for fair, faster and safer transactions. Further it strengthens our principle to provide financial care, driven by the core values of diligence and transparency.”

Highlighted the relevance of user-friendly websites, Sanjay Tiwari, CEO, JuxtConsult, has said, “Internet users instead of complaining poor quality or experience of a website prefer to switch to alternative websites. It is therefore imperative that online players track the user’s experience and perception about their website and make conscious efforts to improve them.”

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