Top News

Reliance set to return to mobile phone space, come Diwali

  • Reliance
    Industries, which had captured the imagination of people with its entry-level
    CDMA mobile phones more than a decade ago, is all in readiness to have another
    throw at the dice.
  •  
  • The company will
    start selling its 4G-enabled handsets from Diwali, having already pumped in
    close to Rs 93,000 crore into its telecom venture under the ‘Reliance Jio’

    • Reliance
      Industries, which had captured the imagination of people with its entry-level
      CDMA mobile phones more than a decade ago, is all in readiness to have another
      throw at the dice.
    •  
    • The company will
      start selling its 4G-enabled handsets from Diwali, having already pumped in
      close to Rs 93,000 crore into its telecom venture under the ‘Reliance Jio’
      brand.
    •  
    • “We’ve
      substantially completed our network expansion now having already completed 2.5
      lakh route kilometers. We are on course to begin distribution of the handsets
      under the Lyf brand name from Diwali. We have already tied up with 1,200
      primary distributors for this,” Reliance Jio President for devices Sunil
      Dutt said.
    •  
    • Anshuman
      Thakur, head of business strategy development at Reliance Jio, said the company
      has tied up with five OEMs for handsets, and it will begin by offering 4G
      services through its own Lyf brand smartphones that will allow customers, among
      other things, to make Internet-based calls.
    •  
    • He said
      going forward, the company will start manufacturing the handsets locally, and
      work is on in this regard. The second leg of the roll-out will have “MiFi
      handsets”, Thakur said.
    •  
    • “Though
      we wanted to have the first batch of handsets to be locally made, things could
      not progress as planned. But our commitment to local manufacturing is not
      negotiable,” Dutt said.
    •  
    • Reliance
      Industries is likely to offer Lyf handsets with dual-SIM facility at affordable
      rates of Rs 4,000-5,000, as well as high-end ones, and is expected to hit the
      market in November.
    •  
    • On spectrum
      sharing plans, Thakur said the company has already notified the government
      about its tie up with Reliance Communications in seven circles, under which it
      will share Rcom towers in the 850-MHz band.
    •  
    • “We
      have tied up with Rcom for seven circles for the 850-MHz band spectrum, which
      takes care of about 35 per cent of the market. We are also in discussions with
      other operators for tower/spectrum sharing, as well as spectrum trading,
      provided there is consensus on pricing,” Thakur said.
    •  
    • The 4G
      smartphones will enable customers to make Internet-based calls like “voice over
      LTE (VoLTE), voice over Wi-Fi (VoWi-FI), high definition voice and high
      definition quality video calling” on the Jio network.
    •  
    • Reliance Industries
      Chairman Mukesh Ambani in June had told shareholders that the company would
      launch the much-awaited telecom services by December, offering high-speed data,
      digital commerce, media and payment services for about Rs 300-500 per month. 

     

Show More

Related Articles

Close