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Reliance Entertainment’s BigAdda joins Jivox video ad network

Reliance Big Entertainment’s social networking site BigAdda has joined Jivox video ad network, which enables publishers to monetize their video assets with its online video ad service that connects publishers with advertisers.

Reliance Big Entertainment’s social networking site BigAdda has joined Jivox video ad network, which enables publishers to monetize their video assets with its online video ad service that connects publishers with advertisers.

BigAdda has also decided to use Jivox’s video playing technology to deliver its video assets. “We believe that the Jivox video playing technology represents the best of breed and will allow us to deliver and monetize our video assets effectively,” Shivanandan Pare, COO, BigAdda, has said.

“BigAdda, the web 2.0 and mobile social network, enables networking based on individuals and interests and represents a prime opportunity for advertisers to engage with a very important, emerging demographic using video,” Naren Nachiappan, managing director, Jivox India, has said.

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