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Reliance Entertainment Digital to consolidate its gaming business under Zapak brand

Reliance Entertainment Digital, which runs two gaming brands
Jump Games and Zapak Digital Entertainment under its portfolio, has decided to consolidate
its gaming business under the brand name ‘Zapak’. With this, Jump Games, a

Reliance Entertainment Digital, which runs two gaming brands
Jump Games and Zapak Digital Entertainment under its portfolio, has decided to consolidate
its gaming business under the brand name ‘Zapak’. With this, Jump Games, a
developer and publisher of mobile games, apps and content, will be re-branded
and re-christened as Zapak Mobile Games.

Post the re-structure, Zapak Digital Entertainment will
operate three business verticals that will include Zapak Solutions, Zapak
Online & WAP Portal, and Zapak Mobile Games. According to estimates, the
integrated brand, Zapak, will now reach out to over 20 million gamers across
the globe who would be able to access nearly 2,000 games on the Mobile and Web,
the company said.

Zapak Solutions will specialise in providing Advergaming and
Gamification solutions to brands across mobile and online platforms worldwide.
Zapak Online and WAP Portal offers free casual games on web and mobile via its
platforms Zapak.com and M.Zapak.com while Zapak Mobile Games develops and
publishes games across platforms for its Indian and global audiences.

In December 2011, Reliance Entertainment Digital had decided
to move away from all physical businesses like Zapak Gameplex to focus on pure
play digital business which ensures higher margin and scalability. In January
2012, Reliance Entertainment has said that the company’s gaming portfolio,
which includes Zapak and Jump Games will break even by second quarter of next
fiscal 2012-2013. 

Manish Agarwal, CEO, Reliance Entertainment
Digital, said, “This move is aimed at exploiting huge gaming potential on
mobile and leveraging gaming synergies existing within the group to focus on
‘Mobile First’, while leveraging on the Zapak brand name that is synonymous
with gaming over the years.” Zapak Digital Entertainment will continue
operations from its headquarters in Mumbai, India, with offices located in
Pune, India and Chicago & LA, USA.

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