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Reliance Big Entertainment joins hands with Playtone to create Electric City

Reliance Big Entertainment, the media and entertainment arm of Reliance Anil Dhirubhai Ambani Group, has joined hands with Tom Hanks and Gary Goetzman’s production company Playtone to create Electric City, a multi-platform digital experience covering a multi-episode animated internet series, online social game and mobile application.

Reliance Big Entertainment, the media and entertainment arm of Reliance Anil Dhirubhai Ambani Group, has joined hands with Tom Hanks and Gary Goetzman’s production company Playtone to create Electric City, a multi-platform digital experience covering a multi-episode animated internet series, online social game and mobile application.

Conceived and written by Tom Hanks, Electric City is expected to offer a tantalizing view of the future of civilization, presented through the lens of provocative themes such as energy consumption, freedom of information, crime and punishment. Zapak, the gaming arm of Reliance Big Entertainment, will spearhead and manage the whole project.

Gary Goetzman of Playtone has said, “Tom and I are thrilled to be taking Electric City into the digital space with Reliance and Zapak as our partners. We are excited by the challenge of making content for new distribution platforms and interactive formats.”

Amitabh Jhunjhunwala, group managing director, Reliance Anil Dhirubhai Ambani Group, has said, “We are sure Reliance’s strength in the entertainment space combined with Zapak’s expertise in the digital world, and Playtone’s demonstrated creative and production acumen, will create an exciting and magical experience in the digital space.”

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