Top News

Rediffusion-Wunderman bags digital marketing duties of Fila

Rediffusion-Wunderman, the direct marketing arm of Rediffusion Y&R, has bagged the digital marketing duties of Fila, an Italian footwear and apparel brand that recently set up its office in India. According to Fila, digital marketing will be employed to create buzz and awareness about its products.

Rediffusion-Wunderman, the direct marketing arm of Rediffusion Y&R, has bagged the digital marketing duties of Fila, an Italian footwear and apparel brand that recently set up its office in India. According to Fila, digital marketing will be employed to create buzz and awareness about its products.

“To begin with, Rediffusion-Wunderman will create a website for the Fila brand, which will act as a permanent online destination for it. The website will showcase products and will also have an online shopping facility,” Roy Menezes, creative director, Rediffusion-Wunderman, has said. [Source: Afaqs]

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close