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Rediff.com launches social campaign to fight eve teasing

Rediff.com has launched a new initiative to mobilize the internet users to lend their support for the cause of open spaces and eve teasing. The new initiative allows users to send an email to foropenspaces@rediffmail.com and fighteveteasing@rediffmail.com to make a difference.

The collective power of the citizens and the NGOs will ensure that the responsible authorities will take notice of the issues and take corrective measures to provide a safe and healthy environment for all of us, Rediff has said.

Rediff.com has launched a new initiative to mobilize the internet users to lend their support for the cause of open spaces and eve teasing. The new initiative allows users to send an email to foropenspaces@rediffmail.com and fighteveteasing@rediffmail.com to make a difference.

The collective power of the citizens and the NGOs will ensure that the responsible authorities will take notice of the issues and take corrective measures to provide a safe and healthy environment for all of us, Rediff has said.

As part of the new initiative Rediff.com has also launched two new television campaigns with the punch line ‘Ek Rediffmail Bhejke Toh Dekho’, which urges people to stand up for what is right and encourages them to come forward to lend their support by sending an email.

Manish Agarwal, vice president, marketing, Rediff.com, has said, “Internet as a medium has evolved from being niche to part of every youth’s life. It promises to act as a catalyst for the Indian youth who is looking to make a difference and our entire initiative is an effort to create awareness amongst youth and provide them an interactive platform to participate and lend their support to the cause.”

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