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Recruitment startup Belong raises $5 mn from Matrix, Snapdeal founders, others

Bengaluru-based recruitment startup Belong, which scans social media, internet and public sources to identify potential candidates for jobs, has raised around $5 million in Series A round led by Matrix Partners along with Snapdeal co-founders Kunal Bahl and Rohit Bansal.

Bengaluru-based recruitment startup Belong, which scans social media, internet and public sources to identify potential candidates for jobs, has raised around $5 million in Series A round led by Matrix Partners along with Snapdeal co-founders Kunal Bahl and Rohit Bansal.

The eight-month-old outfit works on a Saas model and is already hiring for fast-growing companies like Ola, Practo, Xiaomi among others, reports the Times of India. Seed-stage investor Blume Ventures, Phaninder Sama founder of Redbus and Raju Reddy of Sierra Atlantic also participated in the round.


Founded by BITS graduates Vijay Sharma and Sudheendra Chilappagari, Belong helps companies discover talent through data science and predictive analytics. The recruitment startup gains insights into whether professionals are passively open to new opportunities by analyzing their presence across the internet.

“I worked at Practo and Exotel where I did a lot of hiring as I was trying to scale both the teams. We noticed that great engineers or product managers are normally never actively applying or looking for jobs. You need to track them where they hang out, excite them, and win them over. So the way the product functions today is largely built from our own experiences and understanding of how talent hiring should happen in a data-driven and social age,” Sharma told the Times of India.

Belong which has helped hire 100 plus candidates across 15 companies like Snapdeal, Zivame, LocalOye, Akosha among others plans to invest heavily in growing its team and technology. We intend to triple-down on our product and focus on our data sciences, R&D and engineering, Sharma added in the report. The focus for Belong currently is hiring for tech talent but the startup will diversify into data science and design soon. Post which it will open up to other functions, including sales, marketing, and consulting.

“Despite advances in technology, recruitment heads of companies struggle with a barrage of ill-suited resumes, long recruitment cycles and candidates that are a poor-fit with company culture. Belong is revolutionizing how companies discover, engage and hire top-quality talent, ” Tarun Davda, Director, Matrix India, told the Times of India.

“We have made five SaaS investments in the past year and plan to continue investing aggressively to build upon our global SaaS franchise.” Davda was quoted in the report as saying.

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